Email marketing

Job Description:

The Email Marketing Specialist is responsible for creating and executing email marketing campaigns for the company. This includes the development of email content, segmentation of email lists, and analysis of campaign performance. The Email Marketing Specialist will work closely with the marketing team to ensure that campaigns are aligned with overall marketing strategies and goals.

Responsibilities:

• Develop and implement email marketing campaigns to support business objectives
• Create and edit email templates, including HTML and CSS coding
• Segment email lists to ensure targeted and personalized campaigns
• Test and optimize email campaigns for maximum engagement and conversion
• Analyze campaign performance and provide insights to improve future campaigns
• Work with the marketing team to ensure email campaigns align with overall marketing strategies and goals
• Stay up-to-date with industry trends and best practices in email marketing

Qualifications:

• Bachelor's degree in marketing, communications, or a related field
• 2+ years of experience in email marketing or a related field
• Strong understanding of email marketing best practices and tactics
• Experience with email marketing platforms, such as Mailchimp or Constant Contact
• Strong analytical skills and ability to measure and report on campaign performance
• Excellent written and verbal communication skills
• Experience with HTML and CSS coding is a plus
• Experience with A/B testing and optimization is a plus.