General marketing

Job Description:

The General Marketing Manager is responsible for developing and implementing marketing strategies for the company. They will work closely with the sales team and other departments to ensure that the company's products and services are effectively promoted to the target audience. They will also be responsible for creating and managing budgets, analyzing market trends, and monitoring the effectiveness of marketing campaigns.

Responsibilities:

• Develop and implement marketing strategies to promote the company's products and services
• Collaborate with the sales team to identify target audience and create marketing campaigns
• Create and manage budgets for marketing campaigns
• Analyze market trends and customer behavior to inform marketing strategies
• Monitor the effectiveness of marketing campaigns and make adjustments as needed
• Manage relationships with third-party vendors and partners
• Maintain a strong online presence for the company through social media and other digital platforms
• Provide regular reports on marketing performance to upper management

Qualifications:

• Bachelor's degree in marketing or a related field
• 5+ years of experience in marketing or a related field
• Strong understanding of marketing principles and strategies
• Experience with budget management and financial analysis
• Strong analytical skills and ability to interpret data
• Excellent communication and presentation skills
• Strong project management skills and ability to work with cross-functional teams
• Experience with digital marketing and social media platforms
• Familiarity with marketing automation tools and technologies is a plus.