A marketing research professional is responsible for conducting market research to gather and analyze data on consumer behavior, market trends, and competitor activity. This information is used to inform and guide marketing decisions, product development, and business strategy.
- Design and execute market research projects, including surveys, focus groups, and interviews
- Collect and analyze data using statistical techniques and software
- Communicate research findings to stakeholders and make recommendations for action
- Stay up-to-date on industry trends and best practices in market research
- Collaborate with cross-functional teams, including marketing, product development, and sales
- Bachelor's degree in marketing, statistics, or a related field
- 2-3 years of experience in market research
- Strong analytical and problem-solving skills
- Proficiency in statistical software and tools, such as SPSS and Excel
- Excellent verbal and written communication skills
- Ability to work independently and manage multiple projects simultaneously
- Strong attention to detail and ability to work in a fast-paced environment.