HP and HPE products may be sourced from Dicker Data's warehouse in Sydney. Dicker Data, a prominent distributor catering to IT businesses, has played a significant role in the success of HP and HPE in the Australian IT industry. The partnership between Dicker Data and HP dates back to 1993 when HP acquired the then-market leader, Compaq. Dicker Data's selection as a distributor was based on their extensive reseller network and efficient market reach. This partnership proved highly advantageous for both companies, particularly during Compaq's assertive growth period in the 1990s. Dicker Data's collaboration with Compaq in 1993 was a pivotal factor in their subsequent triumph, eventually leading to their exclusive distributorship in NSW and Victoria. Although exclusivity did not endure, it significantly propelled Dicker Data's growth trajectory.Compaq, under the leadership of Brown, initially introduced laptops to the market, eventually expanding their product offering to include desktops and servers. This move proved advantageous for Dicker Data, allowing them to provide a comprehensive range of products to their resellers, thereby bolstering sales and facilitating growth. Right from the beginning, there was a substantial demand for Compaq products as they were recognized for their channel-centric approach, in stark contrast to Dell's direct-to-user sales strategy. However, IBM had encountered difficulties in their relationship with reseller channels due to previous experiences, resulting in a poor reputation.
Nevertheless, Compaq stood out by actively supporting resellers through incentives, competitive pricing, and attractive margins. Dicker Data prided itself on its unique approach, exemplified by the recruitment of women returning to the workforce after starting a family and offering flexible work schedules. Even with a workforce of 850 employees, this distinct culture still thrives within the organization. Additionally, their unwavering commitment to customer service is evident in their ability to swiftly process and deliver orders.
The acquisition of Compaq by HP introduced aggressive growth strategies and incentivized the sales staff. In 2015, HP made the decision to split into two separate entities, which had operational implications for Dicker Data. Nonetheless, the company perceives this change as a positive one, presenting new prospects for both businesses.
When discussing the future of HP/HPE's client, enterprise, and software enterprises, there are differing perspectives between Brown and Dicker. Dicker provides a succinct response, while Brown elaborates on the substantial potential of the partner relationship.Dicker Data, a leading technology company, announces its profound focus on sustainability, security, artificial intelligence, and hybrid scalable platforms. The company is set to unveil a diverse range of inventive products that seamlessly integrate pioneering hardware and software technology to provide enhanced solutions in these domains. Moreover, in 2024, an upsurge in remote work is anticipated to drive a surge in demand for upgrades. Reflecting on the company's remarkable journey, David and his team express their humble astonishment at the current success of Dicker Data, noting their immense pride in being acknowledged as an essential service during the challenging times of the pandemic.